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This report delves into the strategic interventions implemented by Airfluence
This report outlines the strategic approach taken by Airfluence Media to optimize the conversion funnel for a large motor insurance provider. The focus was on reducing costs and improving conversion rates through targeted experiments and media optimization.
The methodology involved a comprehensive audit of the client’s existing funnel, identifying friction points and segmenting users. Experiments were conducted to test different funnel variants, while media spend was optimized towards high-intent search terms.
The motor insurance industry is highly competitive, with providers constantly seeking ways to optimize their conversion funnels. A large motor insurance provider faced challenges with high costs per qualified quote and low conversion rates.
The client, a leading motor insurance provider, primarily utilized Google Search, Display Retargeting, and Landing Pages to drive conversions. Their goal was to generate qualified insurance quotes efficiently.
Despite a high volume of leads, many were unqualified or low-intent, leading to inefficiencies in the conversion process. The existing funnel was not tailored to diverse customer segments, impacting conversion rates.
Airfluence Media was engaged to diagnose and optimize the client’s funnel, focusing on reducing drop-offs and improving the quality of leads. The approach involved detailed analysis and strategic experimentation.
The client faced significant challenges in optimizing their conversion funnel, impacting cost efficiency.
Annual cost incurred due to high drop-off rates in the quote journey.
Percentage of leads that were unqualified or low-intent, affecting conversion rates.
Points decrease in conversion rate due to a one-size-fits-all funnel approach.
Conducted a thorough audit of the quote journey to identify friction points and segment users effectively.
Implemented progressive disclosure and tested multiple journey variants to enhance user experience and conversion.
Shifted media spend to high-intent search terms and optimized bidding for qualified quote completion.
Created personalized landing pages based on user intent and keyword themes to improve engagement.
Working with Airfluence Media has transformed our conversion process. Their strategic approach to funnel optimization has significantly reduced our costs and improved our conversion rates. 
The measurable success our solution delivered
Through strategic branding campaigns, the UK real estate brand saw a significant increase in brand awareness. This was achieved by focusing on high-impact YouTube and Display campaigns that emphasized location-based messaging and trust signals.
The brand experienced a 25% increase in branded search volume and an 18% growth in organic traffic. These improvements were driven by brand demand and strategic SEO alignment, resulting in a more robust online presence.
By reallocating budgets from generic terms to high-intent branded searches, the brand reduced branded keyword CPC by 17%. This strategic shift led to higher lead quality and improved conversion intent.
Interested in learning more about how Airfluence Media can transform your brand’s search growth? Book a meeting with us today to explore tailored solutions for your business.
