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This report delves into the strategic interventions implemented by Airfluence
This report delves into the strategic initiatives implemented by Airfluence Media to enhance the brand-led search growth of a UK-based real estate developer and brokerage. It covers the challenges faced, the solutions provided, and the measurable results achieved over a six-month period.
The methodology involved launching high-impact branding campaigns on YouTube and Display, optimizing creatives for recall, and strengthening SEO alignment with brand-specific keywords. The approach also included segmenting branded versus non-branded search campaigns and reallocating budgets to high-intent branded searches.
The UK real estate market, particularly in London and South East England, is highly competitive. Real estate developers and brokerages face challenges in establishing brand presence amidst numerous competitors. This case study focuses on a UK-based residential real estate developer and brokerage aiming to enhance its brand-led search growth.
The client primarily operates through channels such as YouTube, Display, Paid Social, and Google Search. Despite having a strong operational base, the brand struggled with low brand awareness and a heavy reliance on expensive generic property keywords, which limited their organic discovery.
To address these challenges, Airfluence Media implemented a comprehensive strategy focusing on brand-led demand creation, search demand, and organic growth. The approach aimed to improve the brand’s search impression share on Google by enhancing Quality Scores and optimizing branded search campaigns.
This case study explores the strategic initiatives undertaken by Airfluence Media to boost the client’s brand presence and search performance. The results demonstrate the effectiveness of brand-led marketing in driving organic growth and improving SEM performance.
Real estate brands face high competition and low brand awareness.
Annual marketing budget spent on generic property keywords with low ROI.
Percentage of search impression share lost due to low Quality Scores.
Points below industry average in branded search volume, limiting organic discovery.
Launched impactful YouTube and Display campaigns focusing on location-based messaging to create brand demand.
Strengthened SEO with brand and project-specific keywords to improve organic rankings and branded intent.
Segmented branded versus non-branded search campaigns to enhance Quality Scores and search performance.
Reallocated budgets from generic terms to high-intent branded searches for cost efficiency and better conversion.
Working with Airfluence Media has transformed our brand presence in the competitive UK real estate market. Their strategic approach to brand-led search growth has significantly improved our organic traffic and search performance. 
The measurable success our solution delivered
Through strategic branding campaigns, the UK real estate brand saw a significant increase in brand awareness. This was achieved by focusing on high-impact YouTube and Display campaigns that emphasized location-based messaging and trust signals.
The brand experienced a 25% increase in branded search volume and an 18% growth in organic traffic. These improvements were driven by brand demand and strategic SEO alignment, resulting in a more robust online presence.
By reallocating budgets from generic terms to high-intent branded searches, the brand reduced branded keyword CPC by 17%. This strategic shift led to higher lead quality and improved conversion intent.
Interested in learning more about how Airfluence Media can transform your brand’s search growth? Book a meeting with us today to explore tailored solutions for your business.
